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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Jean-Noel Kapferer, Vincent Bastien
Publisher: Kogan Page

In a compact, one day agenda, our speakers will look at the developing challenges which will impact the business of luxury brand development and retail, providing clear analysis and positive solutions for business leaders and the legal teams . BOOK REVIEW: “The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands” by J.N. New terms like mass-luxury, new. Special rules applicable when licensing luxury brands to a bargain retail outlets. Second, his Louis Vuitton is not the hero, but only the witness of an exceptional moment (a strategic negotiation). There's no way Lincoln would deliver nothing more than a make-believe marketing stunt like some of its luxury marque competitors. Our Companies · Press Centre · Investor Centre · Reading Room · Careers · WPPED Cream · Advertising · Branding · Consumer Insights · Design · Digital · Marketing · Market Research · Media · Public Relations · Relationship Marketing. Construct the future, full with love, science and logic. The idea of a standalone company is too powerful. Product DescriptionLuxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. Marketing aspects - “clean” termination of the agreement - sale price and appropriate royalties. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands provide the first rigorous blueprint for effectively managing luxury brands and companies at the highest level. The real communicating has yet to begin.